Air Force Wins the Mountain West `Pack the House' Challenge
March 14, 2012
USAFA, Colo. - For the second-straight year, Air Force was one of 32 winners in the NCAA Division I "Pack the House" Challenge, earning the honor for the Mountain West. "Pack the House" is a national effort in which conferences and institutions compete to build women's basketball attendance.
Participating schools in the initiative selected a home game and designated that date as a "Pack the House" game with the goal of setting an attendance record. One winner from each conference and one from a group of independent institutions were named. Selections were based on marketing plan creativity and attendance criteria. The NCAA will award prizes and donate $500 to the nonprofit organization of each winning institution's choice.
This year, 153 Division I institutions, participated in the effort, attracting more than 431,000 fans. Air Force hosted a season-high 2,507 fans during its game versus TCU on Jan. 25, marking just the second time since the 2007-08 season that more than 2,000 fans have attended a women's basketball contest in Clune Arena.
Events at Army, Baylor, Canisius, Delaware, Georgia, Green Bay, Kansas State, Maryland Eastern Shore, Navy, Sacramento State and Stanford produced sell-out crowds, while 69 programs surpassed their single-game attendance highs from last year.
"In the fifth year of this initiative, we are pleased to see the continued increase in attendance, excitement and exposure for our women's basketball programs," said Greg Christopher, chair of the Division I Women's Basketball Committee and director of athletics at Bowling Green State University. "The year-in and year-out success of Pack the House is a direct tribute to the commitment level put forth by the personnel at each campus. These efforts continue to help grow the game."