Marketing & Development - Trademark Program

Why have a licensing program?
A trademark licensing program gives the Academy control over its logos and marks, thus, ensuring the quality and consistency of all of the Academy's merchandise. It also enables the Academy to generate revenue from the sale of merchandise bearing its logos and marks. The revenue is used to support and enhance cadet athletics. Outside of the Academy, the trademark licensing program creates a cooperative and positive working relationship with the manufacturers and retailers who work with the Academy.

What Qualifies As A Trademark?
Any mark, logo, symbol, nickname, letter(s), word(s) or combination of these that can be associated with the Academy qualifies as a trademark.

What Products Can Be Licensed?
Cadets, alumni and fans generate many great ideas for new Academy products. Products will be considered and must be approved by the Academy's Licensing Director. No products will be licensed without the approval of the Licensing Director. This ensures all products associated with the Academy are of high quality and good taste and, ensures the non-approval of potentially hazardous items.

Who Needs A License?
Anyone wishing to use the marks, logos and symbols of the Academy must obtain a license.

What If You Do Not Get A License?
All products must be approved by the Academy's Trademark Licensing office. Failure to obtain a license or approval from the Academy's Trademark Licensing Office would be grounds for the seizure of all non-approved merchandise bearing the Academy's marks. It also could result in jail time and fines if convicted.

Can An Alumni, Cadet, or Booster Group Sell Products Using The Academy's Marks As A Fundraiser?
Before contacting manufacturers regarding new products, designs, or an idea for a fundraiser, be sure to check with the Academy's Trademark Licensing Office. They will be able to identify local manufacturers to produce the items, saving everyone time and effort.

What About Using The Academy's Name Or Logo On A Web Site?
Every use of the Academy's trademarks requires permission from the Trademark Licensing Office. The World Wide Web has made it easy for alumni, fans and supporters to build web pages with the Academy's name and logos, and the Academy appreciates this support. However, federal trademark laws require that the Academy control it's name and marks; therefore, the Academy must be very selective in granting permission in these and all instances. For more information, contact the Academy's Trademark Licensing Office.

Who is responsible for the program?
The person responsible for the Trademark Licensing Program at The Air Force Academy is:

Dan Siermine
2168 Field House Dr
USAF Academy, CO 80840
(719) 333-6286 or

How Can You Obtain A License Application?
Organizations outside the Air Force Academy who wish to obtain a license to produce merchandise must submit a license application. This application informs the Academy of how its marks will be used, what type of product the applicant makes, how the Academy is going to be represented, etc. Applications can be obtained by contacting:

The Collegiate Licensing Company
290 Interstate North, Suite 200
Atlanta, GA 30339
(770) 956-0520 or (770) 955-4491 Fax

What Is The Collegiate Licensing Company?
The Collegiate Licensing Company is the licensing representative for the Academy. As the Academy's representative, CLC is responsible for administering the licensing program, including processing applications, collecting royalties, enforcing trademarks and pursuing new market opportunities for the Academy.

Who Is Licensed With The Academy?
Either the Academy's Trademark Licensing office or CLC can provide a list of current licensees for the Academy's merchandise. It is typically much easier to work with an established Academy licensee than to try and license a new product or idea. Both the Academy and CLC can provide you with information on the products produced by all licensees so you can match your needs with the right company.

The "Officially Licensed Collegiate Products" label signifies merchandise has passed the standards of quality set forth by the Academy and a portion of the purchase is returned to the Academy.

What Are The Academy's Trademarks?
The Academy's trademarks are any of the logos, marks, symbols, nicknames, letter(s) or word(s). Any design that could cause public confusion due to similarity is an infringement on the Academy's trademark rights. Please click on the link below to see the currently trademarked Academy logos and phrases.

Air Force Logo


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